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Why has online retail failed to embrace RSS?

RSS, or Really Simple Syndication, is a big deal…maybe even a huge deal. In recent years, some would have you believe that RSS would be the next panacea of the internet. As the data exchange format to end all data exchange formats, it would be the future of everything we consume online- neatly wrapped as RSS 1.0, RSS 2.0, Atom, etc.

RSS has become the defacto means by which many internet users get their daily news, weekly opinion, inspiration and occasional laugh. However, in 2008 possibly the most popular online channel continues to misuse, misunderstand, and flat-out-ignore the benefits of RSS: that’s right, we’re talking about you, Online Retail. Even today, as RSS is solidifying its place in the annals of syndicated content history, very few online retail stores have found a way to successfully integrate RSS into their list of marketing tools and primary customer touchpoints….

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As the innovative leader in self-care, wellness and personal health products, HoMedics wanted to showcase their broad range of products, and provide customers with an efficient product information channel.

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