- Client
- Valley National Bank
- Project
- Valley National Bank Kids
Any successful bank will strive to meet the needs of current customers. But some, like Valley National Bank, start thinking about the needs of their future customers as well. Valley wanted to create a secure, exciting and educational place for children to learn about the importance of saving. A primary goal of the project: build trust with parents and develop a new generation of customers who would literally ‘grow up’ with Valley National Bank. The experts at Media Hive saw this as a great opportunity to work with a forward-thinking company in a pretty traditional vertical. We created a fun and highly interactive interface full of games, short movies and lots of “fun facts” about saving money (this was the tough part). And to top it off, we put control of the site directly into the hands of Valley’s marketing personnel. After a single day of training with our XML-driven Flash interface, Valley’s team was able to update the site’s dynamic content themselves- a valuable solution considering the site’s primary function is to keep an audience of 8-16 year olds interested in saving. In fact, a single text file is all that’s needed to update all Flash content- which makes the site as simple for VNB staff as it is for the kids who use the site’s great features.
