Media-Hive

Automoblox Storefront

A niche retailer within the premium toy market, Automoblox designs and manufactures unique model cars with a focus on creative learning foundations and a keen eye toward European styling. Each model is constructed with multiple interchangeable blocks and connectors – a flexible building system which allows children to mix, match, and create distinctive custom cars.

Working closely with the company’s management, product development, and marketing departments, Media Hive developed the new Automoblox.com eCommerce storefront which launched in October, 2009. With an initial Automoblox design in hand, we built the front-end application on the Magento eCommerce platform – an open source solution with a high level of flexibility and support.

The new storefront features a simplified interface, targeted promotional campaigns, gift certificates, order tracking, integration with social apps, and a car registration area allowing any level of collector to track and share their favorite cars with others.

The latest release of Automoblox.com includes several back-office improvements as well. Upgraded administration features provide Automoblox with a more efficient order management system, flexible catalog administration, and integrated order fulfillment tools– streamlining business processes for the company, while their customers enjoy a smoother drive around the site.