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Why has online retail failed to embrace RSS?

posted on July 17th, 2008 by Rick Duyckinck

RSS, or Really Simple Syndication, is a big deal…maybe even a huge deal. In recent years, some would have you believe that RSS would be the next panacea of the internet. As the data exchange format to end all data exchange formats, it would be the future of everything we consume online- neatly wrapped as RSS 1.0, RSS 2.0, Atom, etc.